Marketing your own translation business: Today car door magnets

Marketing your own translation business: Today car door magnets

When I founded my translation business in Munich, it was strictly limited to legal translations for law firms. As I had been practicing law for several years in Munich, I was pretty well connected “in the scene” so that I was in the position to limit my marketing activities to showing up at the right legal events in Munich, Frankfurt, and Cologne.

After relocating to Ohio and extending the scope of my translation services to a broader field (human resources, administration and immigration matters etc.) my limited marketing efforts from Germany were not sufficient any longer. After all, no one knows me in the Midwest (ok, I am exaggerating a bit but you get the point) and I am also not practicing as a lawyer in the US so I am not even getting invited to some of “the good” conferences and events.

So what to do? After reading some of the usual direct marketing, SEO, social media marketing material, one thing was clear: I have to make my name known to as many people as possible.

One thing I came across was car door magnets. Of course you might say now: “how many potential clients will actually read about your service on your car door magnets?”  My answer to this is that I don’t know yet. However to get two customized car door magnets (see the picture below) cost me roughly under $ 50. I know it is not part of a strategic marketing approach for a German translation business in the US. However, I have noticed quite a few people looking at the magnets with my information on them in traffic. It also gives me the feeling that I am promoting my business even in my leisure time.

I will certainly let you guys know when I can trace back the first customer to the magnets. Feel free to let me know what your experience is with this kind of promotion material!IMG_1847

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